JUST EAT RE-LAUNCHES BRAND IN IRELAND WITH NEW COMPANY VISION: TO CREATE THE WORLD’S GREATEST FOOD COMMUNITY
Just Eat celebrates signing its 1900th restaurant partner
Brand relaunch and advertising campaign celebrate Just Eat’s commitment to its 1,900 Irish restaurant partners
Company vision supported by new brand purpose – to make food discovery exciting for everyone
Continued investment and innovation in technology to enable even more food discovery on the Just Eat app
Continued growth in restaurant partners, cuisine types and geographic locations is predicted by Just Eat for 2017
5th January 2017: Just Eat, Ireland’s leading marketplace for online food delivery, has today announced an exciting new phase in the evolution of the Just Eat brand. Recognising its unique position as market leader in Ireland, Just Eat has declared an ambitious company vision: to create the world’s greatest food community. This will be brought to life via a major brand refresh which will be rolled out this month.
The brand refresh reflects the amplified focus on food discovery, inspiring consumers to make new choices and explore the range of over 30 cuisine types through Just Eat’s restaurant partners in Ireland. The company today celebrated signing its 1900th restaurant partner – giving consumers even more choice for the year ahead.
The new brand design sees red remain as a lead brand colour, staying true to Just Eat’s heritage as a high-energy brand. However, a new visual element, the ‘colour ray’, represents the diversity and variety of the Just Eat world within its community of customers, restaurant partners and colleagues. It also reflects the range and choice of foods from all over the world available on the Just Eat platform.
The Just Eat app and website have been refreshed and new features will be added over the coming months to enable better discovery of favourite foods and restaurants including a huge range of healthy options. The redesign will also focus on delivering mealtime inspiration for lunch, dinner and even desserts whilst helping customers explore new cuisines. Globally, Just Eat is bringing food discovery to life by piloting robot deliveries and a new Facebook Messenger Chatbot which the company is aiming to introduce to the Irish market in the next few months.
Speaking today, Amanda Roche Kelly, Managing Director of Just Eat Ireland said, “The takeaway sector in Ireland is booming and is predicted to grow a further 17% by 2020 with online expected to increase by 40% to 60% over the same period. As we relaunch our brand we have a vision to create the world’s largest food community. We are in a privileged position with Just Eat to be working with and adding value to 1900 businesses in towns and villages nationwide collectively offering consumers over 30 different cuisine types to choose from. We are delighted to continuously welcome new restaurant partners from all over the country and look forward to making their food even more accessible to consumers via the Just Eat app and online through the website. We are very excited about the year ahead”
Speaking about the introduction of the refreshed brand to Ireland Just Eat’s Marketing Director, Edel Kinane said, “Our ambition at Just Eat is to make food discovery exciting for everyone. We believe that our refreshed brand and new vision better reflects the diversity of the food we offer from our 1900 restaurant partners. Today marks an evolution in our approach to meeting changing customers’ needs and adds more value to the relationship we have with our restaurant partners throughout the country.”
Recent sign ups to Just Eat include Piply, Bobos gourmet burgers, Wasabi Sushi Bar, Supermacs, Zambreros, Riba, Green Beards, SuperFoods Takeaway, DalItalia Pasta Bar, Devalicious and Zucconiare. Other premium Just Eat restaurant partners include Chopped, Bombay Pantry, Base, MAO and Diep.
About Just Eat Ireland:
Just Eat is the world’s leading marketplace for online food delivery operating in 13 markets around the globe. It allows customers to search for local takeaway restaurants and place order via its mobile app. The long-term ambition of Just Eat is to revolutionise the way people order and enjoy food.
In Ireland, Just Eat now has over 1900 takeaway restaurants online and the Just Eat app has been downloaded over 800,000 times since it was launched, making it easy for consumers to access local eateries for lunchtime and evening options. Over 80% of customers now order via the app and on mobile devices.
Socially the company now has over 46K Twitter followers, 110K+ Facebook followers and 3.4K Instagram followers. Choice is key for consumers and Just Eat now offers over 30 cuisine types including healthy options such as Thai, gluten free, coeliac, Japanese as well as a variety of gourmet burgers and a range of desert options.
Just Eat, recently revealed the nations’ food ordering habits for 2016. Variety certainly was the spice of life in 2016 with data showing a huge rise in orders for new cuisines when compared with 2015. While consumers still dined in with favourite dishes from Chinese, Indian, American and Thai restaurants this year, Irish consumers continued to show off their appetite for new flavours with orders for Malaysian cuisine soaring by a staggering 3,000%, while demand for Korean cuisine rose by a massive 900%. Orders for Nepalese food shot up 300% while requests for Vietnamese food grew in popularity by 67%. As one of the biggest food trends on the horizon for 2017, Vietnamese food is also considered a healthy option worldwide, with an abundance of fresh herbs and spices that really add flavour.
The data from Just Eat revealed the growing demand amongst consumers for healthy takeaway options with orders increasing by an overall 28% compared to last year. As well as Japanese, Vietnamese and Korean cuisines, healthy options also include gluten free, low fat, paleo, low calorie vegetable and salad dishes as well as meal plan options.