JUSTEAT.ie to offer RetrEAT for Electric Picnic Revellers
June 2014: JUSTEAT.ie, Ireland’s leading online takeaway delivery service, has announced a 2 year Associate Sponsorship of Electric Picnic. The sponsorship marks a significant investment by the company and demonstrates a further commitment to growing their customer base in Ireland. JUSTEAT.ie, hosts over 1,450 takeaway restaurants across the country and recruits an average of 40 takeaway restaurants per month. As part of the sponsorship JUSTEAT.IE will create a sanctuary for festival-goers in the form of a ”JUSTEAT RetrEAT”, a unique destination within Stradbally, where people can relax from the mayhem of the festival in an eco-chic and highly engaging way, that replicates the ‘at home’ takeaway experience.
Edel Kinane, Head of Marketing at JUSTEAT.ie said: ”We are delighted to bring the JUSTEAT RetrEAT to Stradbally as part of a 2 year Associate sponsorship. The JUSTEAT.ie consumer is aged primarily between 18-35 years, loves food and music and enjoys life so the Electric Picnic Associate Sponsorship is the perfect fit for us. At JUSTEAT.ie we are committed to promoting convenience and accessibility for our users across Ireland, we recently launched a new app, which has had 175k downloads and are constantly developing new innovations and ways of engaging with consumers. We’re looking forward to working with this world famous festival to create the unique RetREAT experience.”
Over the course of the 3 day festival, music and food lovers will win the chance to hang out in the JUSTEAT.ie RetrEAT, and have their food delivered to them as they listen to the music from top DJs. The playlist for the JUSTEAT.ie RetrEAT will be selected in advance by JUSTEAT.ie’s social media community, which includes over 20,000 Twitter followers and 90,000 Facebook fans, in return for their chance to win VIP tickets to the Festival. Festival-goers will also engage online during the Festival and ‘Tweet to Eat’ for their chance to be have their food delivered to the RetrEAT from a selection of restaurant partners onsite”.
As well as winning VIP tickets, JUSTEAT.ie will invite food lovers around Ireland to win the chance to become an official JUSTEAT Journalist over the course of the festival, reporting on all things foodie from the festival.
Sian Redmond, Head of Marketing Partnerships, Live Nation Ireland said: We are delighted to welcome JUSTEAT.ie on board as associate sponsors of Electric Picnic. This year’s Electric Picnic is lining up to be one of the best yet with acts such as Outkast, Foals, Paolo Nutini and Blondie, to name just a few. The JUSTEAT.ie RetrEAT experience will bring something new for festival goers this year, providing a relaxing “at home” feel at the festival which is sure to be popular with revellers. We are looking forward to further developing our partnership with JUSTEAT.ie over the coming years as it’s a perfect fit for the Electric Picnic brand”.
In April , JUSTEAT.ie made a £1.5billion (€1.8 billion) debut on the London Stock Exchange, in what was the biggest technology float on the market for eight years. In going public, Just Eat became the first company to list on the exchange’s new high-growth segment.
JUSTEAT.ie is Ireland’s leading online takeaway delivery service and part of a global business across 13 countries with over 40,000 restaurants online worldwide, 1,450 of which are in Ireland. JUSTEAT.ie was recently ranked in the Deloitte 2013 Technology Fast 500 EMEA and is recognised as one of the 500 fastest-growing technology companies across Europe, the Middle East and Africa (EMEA).
Artist impression of the JUSTEAT.ie RetrEAT: